Eliquo Training was seeking to refresh their brand and word mark. Their goals for the new identity included refreshing and modernizing the typography, representing the core strengths of their company, and visually differentiate themselves in the corporate technology skills training space.
The final word mark uses a humanist, approachable sans serif and the icon represents the growth and development achieved by their students, outlining the 4 key strengths of Eliquo Training: Student Support, Professional Instructors, Flexible Learning Environment, Available & Custom Course offerings.
Implementation of the brand is handled by the client in-house.
Quinn Public Affairs was seeking to update their logo. A public relations company specializing in Indigenous policy & Indigenous-Crown relations, maintaining their established and recognized visual identity was important.
The final solution is a reordered and simplified logo, that replaced a typeface with flourishes and extraneous details with one that is strong and human.
You Fit is a personal training service focused on empowering women to make positive health changes. The client wanted to embody the individual nature of their service, that to become healthier and happier requires changing the narrative in the clients life, and while that journey is individual, everyone needs support.